Be in the Mood: Why your brand needs a Mood Board?

Mood Boards are an important part of achieving a successful campaign. A mood board is a visual representation of your brand containing pictures, texts, and other objects that establishes and communicate your brand identity. Whether you're just launching your business or rebranding, a mood board is a valuable tool.

When to create mood board for your business?

Essentially, if your are about to start a campaign for a new business or for an existing business - mood board will be a big help. It will be your common ground for your content marketing and will make it easier for you to communicate to your audience and team members through visuals and send an emotional impact. In the field of social media marketing and management, mood board will be your best friend. If you don't have one, chances are you'll have a struggle creating content that will impact communicating your brand identity. So if you don't have on yet, continue reading to learn more about creating.

Creating a Mood Board

Since mood board will be a visual representation of your brand, here's a few things to consider before creating one:

• Business inspirations

• What message would you like your audience to perceive

• Which role and emotion would you like to have on your contexts?

Mood boards contain variety of elements, most common are:

• Images - These can include brand images, stock photography, product images, photos found on Instagram, Pinterest or other photo sharing sites.

• Colors - Color psychology will make sense here. Choose color palette that represents your product or service. For example in my mood board, as a marketing strategist I included orange that represents creativity, black that represents sophistication, teal represents being trustworthiness and so on. You may use this guide for your reference: https://citygro.com/color-and-meaning-business-branding-infographic/

• Fonts - Fonts that you prefer to generally use in your contents should be included in your mood board. Font pairings guide can be seen here: https://digitalsynopsis.com/design/best-font-combinations-typeface-pairings-guide/

• Textures - These are patterns or designs that your brand incorporates.

• Words - Words that you want to have your audience always remember about your brand.

• Logo & Sub logos - Pick on that best goes on the content you created.

What are you waiting for?

With the big advantage of having mood board in the center of the creatives in your business, rest assured you won't get lost when designing your content anymore. You'll save time, energy and even money, trust me.