Join The Bandwagon: Top 10 Digital Marketing Trends This 2021

What are your business goals this 2021? Increase brand awareness? Increase engagement? Get more sales? Brace yourselves and take a peek on this year's digital trends! Surely, you don't wanna miss this out!

1. Chabot - Looking to cut costs, save time, boost sales, or delight customers? A Messenger chatbot can help with all four.

2. Video Marketing - Create entertaining, emotionally-powerful videos that aims to go viral.

Video Source: https://www.facebook.com/CulturedBeautyCollectionPH

3. Influencer Marketing - focuses on targeting key industry leaders to drive brand message and awareness to a specific market of consumers.

4. Social Messaging Apps - development of social messaging apps has become an effective way to engage customers.

5. Visual Searches - uses artificial intelligence technology to help people search through the use of real-world imagery, rather than through text search.

6. Micro-Moments - occur when people reflexively turn to a device—increasingly a smartphone—to act on a need to learn something, do something, discover something, watch something, or buy something.

7. Social Media Stories - stories are the place where you can encounter a growing number of your target customers.

8. Content Marketing continues to dominate SEO - search engine optimization lets you earn a free spot in in the search results by having the most relevant content for a given keyword search.

9. Social Commerce and Shoppable Posts - the use of Facebook, Instagram, and Twitter to promote and sell products and services.

10. User Generated Content - (UGC) is any content—text, videos, images, reviews, etc. —created by people, rather than brands.

Now that you know the trends this year, you will have a bigger advantage of starting to apply it to your business. Study each and assess which one will be valuable to your business. Good luck!

If you find this article useful, tune in for a deeper understanding of each trend on my upcoming blogs.